Startup Professionals Musings
JUNE 22, 2016
That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.
Startup Professionals Musings
APRIL 1, 2017
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
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Tech Zulu Event
JANUARY 22, 2016
How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016: 1. That was $15.5 billion in 2015 alone.
Startup Professionals Musings
SEPTEMBER 21, 2016
With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. Marty Zwilling First published on Huffington Post on 09/20/2016.
Startup Professionals Musings
DECEMBER 23, 2016
This means regular updates are required to your business plan, marketing message, social media, and website content. Define and use market metrics to tune your plan. Businesses often settle on one social media or distribution channel based on initial testing, and never look back. Static content quickly becomes dead content.
Startup Professionals Musings
DECEMBER 6, 2017
exabytes per month at the end of 2016, of which half was video. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.
Startup Professionals Musings
APRIL 6, 2014
zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Gamify: engagement to get what you pay for.
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