Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Xconomy

SEPTEMBER 23, 2016

I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.” Beyond a simple phone call, far-flung friends are using any technical means possible—like Skype and live tweeting—to duplicate that cozy experience of sitting in front of the same TV together. See how it works here.).

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

MARCH 25, 2016

Update your technology to reach new customer segments. Make sure you website is mobile-friendly, totally user-friendly, includes a blog and provides for customers review and feedback. Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. This means regular updates are required to your business plan, marketing message, social media, and website content. Define and use market metrics to tune your plan. Regularly update internal process tools and technology.

Social Media 67

Social Media Metrics Startup Technical Review 67

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150