Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Tech Zulu Event

JANUARY 22, 2016

How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016: 1. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. In addition, more people in the world now own cell phones than tooth-brushes.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

MARCH 25, 2016

Include mobile-app support and new social-media channels. Use social media and personal discussions to isolate their interests and needs. They are looking for online reviews and social-media recommendations from their friends. Responding to all feedback from reviews is required online and all social-media channels.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

AUGUST 8, 2016

Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan. With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58