Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Tech Zulu Event

JANUARY 22, 2016

How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016: 1. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Ask every employee to focus on sales. Shorten the close cycle to grow faster.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Accelerate: speed is life in this new world.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JANUARY 2, 2017

For example, what looks like a sales revenue problem may actually be a new competitor offering, a marketing decline, or a lag in receivables. Establish metrics to assure solution and prevent recurrence. Define the required metrics, including a check for side effects and follow-on problems. It’s easy to jump to conclusions.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

AUGUST 8, 2016

Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness. Marty Zwilling First published on Forbes on 08/02/2016.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58