2016 Google Software Review Study 
Both Sides of the Table
MARCH 25, 2016
It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.
Tech Zulu Event
FEBRUARY 4, 2015
A recent study by Nielsen showed that an average American adult spend some 34 hours per month using mobile internet on smartphones compared to 27 hours via personal computer. Google followed immediately and introduced Android. Just one year after their respective launches, Apple and Google exceeded one billion app downloads.
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