Startup Professionals Musings

DECEMBER 8, 2017

Since this document is outward facing, it is important to keep the terminology and tone consistent with that of your customer set, investors, and business partners. For example, “I just patented a new cell-phone technology that will double battery life for half the cost. Opportunity segmentation and competitive environment.

Startup 65

Startup Writing Patents Competition 65

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

socalTECH

NOVEMBER 19, 2018

Those technologies allow us to scale and offer a superior product for customers. He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. Who are your core customers?

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

JULY 31, 2017

“Sleeping giants do wake up,” I always say, to remind new business owners that nobody cares what you do when you are not a threat, but when you get some real traction with customers, competitors will come out of the woodwork with a vengeance. A strong work ethic is great, but patents and intellectual property are critical.

Metrics 58

Metrics Resource Startup Training 58

Startup Professionals Musings

JANUARY 11, 2019

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Copyrights.

IP 93

IP Invest Patents Social Media 93

Startup Professionals Musings

JANUARY 4, 2017

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Copyrights.

Startup 69

Startup Patents IP Social Media 69

Startup Professionals Musings

NOVEMBER 27, 2017

If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today. Look at competition for the numbers to beat, but in the consumer space, it usually takes millions to be the dominant player.

Netflix 54

Netflix Social Media Competition Customer 54