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Reflections on 2018: Rob Freelen, Silicon Valley Bank

socalTECH

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. In 2018, many of them sold their companies or raised massive equity rounds. What was the biggest news for your company in 2018?

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Mission Debuts Managed Services, Cloud Consulting After Merger

socalTECH

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure.

Services 133
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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform. Securities and Exchange Commission. .

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LA-based gaming studio Scopely raises $200 million at a $1.4 billion valuation

TechCrunch LA

Indeed, part of the reason for the financing is to accelerate the pace of its acquisitions and investments into new game development studios, according to chief executive, Walter Driver. The company raised a $55 million round of financing in 2016, $60 million in 2017 and $100 million in 2018.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn. Implement a plan of regular strategic acquisitions. Marty Zwilling First published on Inc.com on 12/18/2018.

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Steereo: Connecting Ride Sharing Drivers, Music Discovery, with Anne Kavanaugh

socalTECH

Rather than using streaming services or radio, drivers use Steereo because they get compensated to do so. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. Where'd you get the idea for the service?

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