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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. Customer needs and expectations are changing faster than ever these days.

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Business Complexity Goes Up Dramatically As You Scale

Startup Professionals Musings

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

In my years of advising startups, and also as an occasional angel investor, I still recommend this set of best practices to prepare you for platform applications: Formalize a business entity immediately. Collect target customer testimonials and advocacy. Marty Zwilling First published on Inc.com on 09/07/2018.

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7 Signals Of A Future Startup Founder From Corporate

Startup Professionals Musings

The list would include Howard Schultz, a marketer working for a Seattle coffee bean roaster when a trip to Milan convinced him to jump ship to create upscale espresso cafes that he found all over Italy; and maybe Steve Jobs, who started on the night shift at Atari. Focus on customer value in every job.

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