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I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company.
In my years of advising startups, and also as an occasional angel investor, I still recommend this set of best practices to prepare you for platform applications: Formalize a business entity immediately. Market research from credible third parties, such as Gartner Group, is also critical to success.
Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.
As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. Marty Zwilling First published on Inc.com on 10/22/2018.
The list would include Howard Schultz, a marketer working for a Seattle coffee bean roaster when a trip to Milan convinced him to jump ship to create upscale espresso cafes that he found all over Italy; and maybe Steve Jobs, who started on the night shift at Atari. Marty Zwilling First published on Inc.com on 07/18/2018.
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