Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. If the user shares the add on social media, they earn an extra $.25.

Startup

Startup Professionals Musings

SEPTEMBER 21, 2018

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

Platform

Startup Professionals Musings

OCTOBER 26, 2018

Use social media and the media to build demand for change. Elon Musk, for example, opened all his battery patents to competitors, with the expectation that this would expand the market as well as build the support infrastructure for his Tesla electric car market. New markets don’t just happen, or create themselves.

Marketing

Startup Professionals Musings

JULY 27, 2018

Patents, trade secrets, and trademarks are very attractive to investors, since these are not easily overcome by competitors. I would expect to see specific plans for distribution, partnerships, and sales channels, as well as the use of social media and conventional marketing, with budgets for the major elements.

Product