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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. version of this new breed of entertainer, the collective behind the account is far from the only one.

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TikTok inks licensing deal with Merlin to use music from independent labels in videos and new Resso streaming service

TechCrunch LA

It has inked a licensing deal with Merlin , the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available.

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