2019 Customer Metrics Software 
socalTECH
JANUARY 2, 2020
Leaseville, the pioneer in the virtual lease-to-own (LTO) space demonstrated strong metrics on its new product this year and is now poised to scale significantly. With customer acquisition costs (CAC) rising significantly across most products, one company experimented with a few low-cost initiatives. Two lessons learnedand relearned!
TechCrunch LA
DECEMBER 5, 2018
Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. If customers are doing the things i want them to be doing through my product. “It is API embeddable and we have a full user experience layer.”
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Both Sides of the Table
DECEMBER 11, 2022
There were startups and a software industry but barely. And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.
Startup Professionals Musings
JANUARY 23, 2019
Before you know it, you will have a ten-slide pitch that you can use to gauge interest from potential customers, as well as friends, family, and early investors. Set target date milestones and metrics to gauge progress. Marty Zwilling First published on Inc.com on 01-09-2019.
Both Sides of the Table
NOVEMBER 14, 2017
There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse.
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