Remove 2019 Remove Design Remove Metrics Remove Technology
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Putting the band back together, ExactTarget execs reunite to launch MetaCX

TechCrunch LA

” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. And, from that respect, the success of the MetaCX round speaks volumes. Midwest rising.

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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

My simple answer is that they keep their focus on customers, rather than technology. They present a convincing story that every entrepreneur has the same potential, but most get sidetracked and bogged down by their technology, competitors, and internal organization. Incorporate AI-powered data and metrics systems.

Marketing 123
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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Technology enhances experience, not impedes it. The marketing metrics covers support as part of experience. If your marketing metrics and budget ignore the fact that you have call center queues thirty minutes long, or no coverage of online reviews or social media, your customer service is not keeping up with competitors.

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How To Tune Business Strategy For Long-Term Success

Startup Professionals Musings

A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Make sustainability a key design objective for every step.

Startup 88
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. So it makes me laugh to this day when I talk with a journalist or potential investor in the company and they ask flippantly, “How is MakeSpace a technology company?”

Startup 286