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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

You will be able to get to all of these posts on our 2020 reflections here. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. MomentFeed also became a great way for multi-location brands to keep a pulse on customer sentiment, with visibility into online reviews.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Startups Weekly: Upfront Ventures bets on a bus service

TechCrunch LA

Airbnb, for its part, filed a press release this week confirming its plans to go public in 2020. Postmates, the popular food delivery service, raised another $225 million at a valuation of $2.4 HappyOrNot nabs $25M for its customer satisfaction terminals . Online personal shopping service Lookiero gets $19M.

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6 Benefits of Outsourcing and Freelancing In Startups

Startup Professionals Musings

While this approach appears to cost more on the surface, it often actually costs you less, when you consider the hidden costs of rework, poor customer satisfaction, employee management, and training required. Direct customer-facing non-technical roles should be the last ones outsourced. Startups all need that flexibility.

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5 Keys To The Startup Mindset Required For Breakthrus

Startup Professionals Musings

But we all know that these are not solutions by themselves, but require integration into an innovative framework to solve real customer problems. Here are some keys to that mindset that I have seen working for successful entrepreneurs: Think customer-centric rather than technology-centric. Be forever curious and optimistic.

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

That means starting your search through contract services sites, rather than conventional career hiring sites. Higher worker engagement and satisfaction. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy. Marty Zwilling First published on Inc.com on 09/24/2020.