2020 Demand Metrics 
Startup Professionals Musings
AUGUST 2, 2020
Use metrics in lieu of feelings to measure progress. Don’t forget to maintain a healthy balance between business and personal demands, including family, sleep, and time off for enjoyable activities. Marty Zwilling First published on Inc.com on 07/19/2020.
Startup Professionals Musings
JANUARY 6, 2021
Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. Marty Zwilling First published on Inc.com on 12/22/2020.
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Startup Professionals Musings
FEBRUARY 28, 2020
In business vernacular, targets are usually called metrics. A good metric has to be easily measurable, and directly correlated to results, rather than hours worked. For example, for a sales person, this metric number would likely measure new revenue or new customers. Marty Zwilling First published on Inc.com on 02/13/2020.
Startup Professionals Musings
MAY 1, 2020
With a singular focus on building unicorns, very rapid growth has been a key metric. Even consumers here in the US are demanding a more responsible approach. Marty Zwilling First published on LinkedIn on 04/14/2020. Even here, Elon Musk faced this issue with Tesla, needing a support ecosystem as well as new technology.
Startup Professionals Musings
AUGUST 7, 2020
Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term. Marty Zwilling First published on Inc.com on 07/23/2020. Cote, former Chairman and CEO of Honeywell.
Startup Professionals Musings
JULY 31, 2020
Many aspiring entrepreneurs are so focused on their technology, that they display no interest or credible understand of the financials and metrics of growing a business. They position competitors as a base for their solution advantages, and an indication of existing market demand. Demonstrate business acumen as well as technical.
Startup Professionals Musings
JUNE 10, 2020
You can and must fix this by communicating business goals and objectives, and establishing personal metrics which only reward success. It’s easy for you to blame someone else in the organization, economic conditions outside, or even overly demanding customers, when things are not going well.
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