Startup Professionals Musings

MARCH 18, 2020

You need to maintain explicit C-suite and Board buy-in for constant transformation through effective communication, highlighting the struggles of peer businesses, and establishing the right metrics. They grew sales by 28% in 2009, while most companies were hunkered down and losing share.

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Startup Professionals Musings

FEBRUARY 28, 2020

In business vernacular, targets are usually called metrics. A good metric has to be easily measurable, and directly correlated to results, rather than hours worked. For example, for a sales person, this metric number would likely measure new revenue or new customers. Provide incentives to focus everyone on real results.

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Metrics Entrepreneur Satisfaction Study 124

Startup Professionals Musings

JULY 15, 2020

Implement the key business metrices you will live by. Identify the three most important metrics your business must hit every week to achieve growth goals. These will almost always be related to sales and marketing, since they must tie back to cash flow. Marty Zwilling First published on Inc.com on 06/26/2020.

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Metrics Entrepreneur Coach Satisfaction 140

Startup Professionals Musings

FEBRUARY 5, 2020

Funding is depleted before customer sales ramp up. Smarter entrepreneurs don’t wait for a crisis to drive change, by defining key milestones and metrics for tracking progress. Marketing and sales take more time and effort than anticipated. Marty Zwilling First published on Inc.com on 01/22/2020.

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Startup Professionals Musings

MAY 4, 2020

Define success metrics, and measure progress regularly. As you move from development to rollout, a team effort is required, including marketing, sales, funding, and customers. Marty Zwilling First published on Inc.com on 04/17/2020. If you have completed four out of five milestones, we can both see success in your future.

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Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.

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Startup Professionals Musings

JANUARY 13, 2021

The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. Marty Zwilling First published on Inc.com on 12/30/2020. Firing at some market will at least give you the feedback necessary to direct appropriate development.

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