Both Sides of the Table

SEPTEMBER 15, 2022

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 6, 2021

In many cases, the challenge may just be your ability to market yourself, and what you know. It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. Marty Zwilling First published on Inc.com on 09/21/2021. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Startup Professionals Musings

OCTOBER 24, 2021

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. When someone says Intellectual Property (IP), most entrepreneurs think only of patents.

Startup 145

Startup Patents IP Social Media 145

Startup Professionals Musings

DECEMBER 26, 2020

In reality, crowdfunding has become a major startup funding vehicle, expected to reach $114 billion globally by 2021, but that doesn’t mean it’s easy. It’s not easy money, so expect to work harder than you ever have. Don’t expect to run a crowdfunding campaign in your free time. You need a polished, tested concept, not just an idea.

Startup 151

Startup Equity Funding Demand 151