Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

JULY 23, 2021

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. The push is always on to grow your market with new geographies, new products, and new market segments. Yet every change can cause brand dilution or competition you don’t need.

Examples 170

Examples Customer Custom Social Media 170

Startup Professionals Musings

OCTOBER 24, 2021

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Copyrights.

Startup 145

Startup Patents IP Social Media 145

Startup Professionals Musings

APRIL 26, 2021

As a long-time advisor to entrepreneurs and occasional angel investor, I often see and hear innovative product pitches that sound exciting, but are missing one or more of the key business elements that investors deem critical for funding consideration. Patents are a good place for you to start.

Funding 132

Funding Template Resource Competition 132