Remove 2021 Remove Development Remove Metrics Remove Sales
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Isolate marketing from sales for maximum customer focus.

Startup 151
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7 Short-Term Business Mistakes Can Limit Your Impact

Startup Professionals Musings

Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything. My advice is to focus on a handful of high-level metrics that matter , and are simple and relevant to organizational objectives. Now is the time to develop a new mindset and stick to it. Make sure your vision is clear and communicated.

Metrics 133
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7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

Develop a personal story as a visionary and learner. These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way. Marty Zwilling First published on Inc.com on 09/09/2021. He didn’t have any big technical shoe innovations.

Ideas 140
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

I once met with an entrepreneur who had developed a new algae strain to cure world hunger and make him rich. Marty Zwilling First published on Inc.com on 04/15/2021. Pivot early, as required, to tune your features and marketing to meet the market and technical realities. Even non-profits need income to run a business.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Marty Zwilling First published on Inc.com on 05/20/2021.