Remove 2021 Remove Marketing Remove Patents Remove Social Media
article thumbnail

6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. Evaluate the brand impact of proposed market moves. The push is always on to grow your market with new geographies, new products, and new market segments. Always check language nuances and translation issues.

Examples 170
article thumbnail

5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max.

Startup 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Marty Zwilling First published on Inc.com on 05/20/2021.

article thumbnail

8 Portfolio Assets Are Key To Your Startup Valuation

Startup Professionals Musings

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. In reality, patents are only one of at least eight items that should be in your IP portfolio. Select it well – marketers will tell you that you will be selling your name, more than your products. Social media accounts.

Startup 145