Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

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Social Media Framework Media Metrics 135

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Just make sure you can fill in all the details.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Then you need to set goals and metrics to use as the benchmark for your own results and expectations. Marty Zwilling First published on Inc.com on 01/29/2021.

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Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

JULY 30, 2021

Establish and evaluate metrics at multiple levels. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints. Marty Zwilling First published on Inc.com on 07/15/2021. In addition to total sales, you need to look at categories and trends at lower levels.

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Marketing Social Media Metrics Customer 162