Remove 2022 Remove Acquisition Remove Media Remove Software
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
article thumbnail

10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Companies need the same service on partner and acquisition candidates, even vendors.

Startup 99
article thumbnail

10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Companies need the same service on partner and acquisition candidates, even vendors.