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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100
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Timing and why we’re all VCs

TechCrunch LA

From the article: Mithril had its best moment yet last week when a portfolio company, Auris Health, sold to Johnson & Johnson for more than $3 billion — returning at least $500 million to the fund. Quality tech news from around the web. Some more on metrics design and quantification. Peter Kim via Getty Images.