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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100
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Timing and why we’re all VCs

TechCrunch LA

Startups either get three dozen term sheets or none at all, since every firm is walking around with the same frameworks and metrics in their head. Quality tech news from around the web. Some more on metrics design and quantification. So they do everything, all the time, which really means they do nothing. What a boring mess.