Startup Professionals Musings

DECEMBER 2, 2022

There are no “overrides” – for example, businesses don’t thrive just because they offer the latest technology, or because everyone wants to be “green,” or because their goal is to reduce world hunger. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

APRIL 29, 2022

In my experience, there will always be growth challenges that you can’t predict, including new technologies, economic downturns, and political changes, but I’m talking here about changes in the market that every good business leader should anticipate, including the following: Your targeted customer segment has a limit.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

JANUARY 6, 2023

Be customer focused, not technology focused. Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. Elon Musk mitigated this by making his battery patents free to all. Marty Zwilling First published on Inc.com on 12/22/2022.

Tips 80

Tips Startup Satisfaction Ideas 80