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Report: Rubicon Project Nearing Deal With New Corp. For FAN

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According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. would take an equity stake in post-merger Rubicon. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and others. READ MORE>>.

Report 154
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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

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Rubicon Project: LA's Next IPO?

socalTECH

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

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Rubicon Projects Hires Investment Banker

socalTECH

According to Rubicon, Allen & Company will work with the company to "exploring options for ongoing business growth initiatives" including strategic acquisitions, platform expanson, and continued international growth. Tags: rubicon project merger acquisition investment banker advertising software technology server.

Invest 133
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Rubicon Projects Raises $13M More

socalTECH

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M.