socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. The objects we are focused on are out-of-home advertising. In that market, there are literally no ROI metrics.

Startup 220

Startup West Hollywood Metrics Entertainment 220

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. A lot of what we've been looking at are the metrics. We have a huge acquisition pipeline.

Media 153

Media Mobile Startup Acquisition 153

Tech Zulu Event

MARCH 25, 2014

Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Tech Zulu Event

SEPTEMBER 13, 2011

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. It will really depend on how Facebook manages the acquisition of the up and coming generation. Defined Success Metrics – Know what you are trying to accomplish and set quantifiable goals.

Sites 61

Sites Marketing Social Media Tips 61