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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

According to Demand Media, it acquired IndieClick , a Los Angeles-based online advertising company, and also acquired RSS Graffiti , another Los Angeles firm developing social media products for Facebook. Financial details of the two acquisition was not disclosed. READ MORE>>.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). asymmetry, real-time, curated RSS / link-sharing]. What are the big trends that will drive the next phase of social networks?

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Combustion Matters More Than Scale

InfoChachkie

Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Share and Enjoy.

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. sold to Zynga Game Networks, Inc.). Otis Chandler built Goodreads in 2006 because he believed in social networking and wanted to see what his friends were reading.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Acquisition. Social networking. Advertise on VentureBeat. Star Trek Contest. Primary Menu. Skip to primary content. Skip to secondary content. Newsletters. Live at the Apple Event: iPad Mini (and more?). Huge news: Millions of PHP developers can now build mobile apps for iOS and Android — in PHP. 11 hrs ago. Cloud storage.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. Advertise Locally on WSJ.com. Advertise Locally. Sept Real Estate Auctions. Commercial Search. Newport RI Waterfront.