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Adconion Media Buys Smartclip

socalTECH

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

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Business.com To Shut Down

socalTECH

North Carolina-based Dex One , the current owner of Santa Monica-based Business.com , said this week that it is shutting down Business.com, and realigning those operations, merging them into its current business. The firm did not say how the shutdown will affect the Santa Monica operations of Business.com. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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Adconion Media Group Buys Joost

socalTECH

Santa Monica-based Adconion Media Group , an online advertising network, announced today that it has acquired certain assets of Joost , the online video site founded by Skype founders Janus Friis and Niklas Zennstrom. Tags: adconion media group advertising joost merger acquisition skype.

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Rubicon Project Opens New York Office

socalTECH

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from SWMX, where he was CEO and co-founder.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. That same team founded the popular site Buzznet, which became BuzzMedia and is now known as SpinMedia.

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Interview with Nick Higgins, Joost

socalTECH

Last week, Adconion (www.adconion.com) announced that it had spun out Joost (www.joost.com), its online video service, into a separate company, which is going to be based out of Santa Monica. Nick Higgins: Adconion was founded six years ago as an advertising network. First, describe what Joost's business is nowadays?