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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? If your numbers work out, then scaling becomes a question of capital. Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools.

Metrics 260
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Startup Metrics

SoCal CTO

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225
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