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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Segment One: Jim’s background and Clearstone’s investment strategy. AppDynamics. businesses.

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Rubicon Project Buys SiteScout

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Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

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Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

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Rubicon Project Opens New York Office

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Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

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Rubicon Projects Raises $13M More

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The investment included $5M in equity funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia, and also included $8M in debt from Silicon Valley Bank. Rubicon said that the Series B follow-on funding will go twards strategic acquisitions, research and development, international expansion, and infrastructure.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Rumored to have turned down acquisition offers from Yahoo and Facebook. Analytics also extend to iPhone and web apps using Facebook Connect. Incubated by Clearstone Ventures in 2008. Site launched in October and CEO stated ad impressions are increasing ~200% month; now at 15 billion impressions/day. Foursquare. -A

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Interview with Peter Lee, Baroda Ventures

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A few months ago, Peter Lee --a venture local capitalist who has served at firms such as Prism Ventures and Clearstone Ventures Partners--joined a relatively unknown venture firm here in Southern California, Baroda Ventures (www.barodaventures.com). Those two personalities are critical.