category launching-venture 
TechCrunch LA
APRIL 9, 2020
From lockdown in her Northern Italy home, Cevolini shared perspective on the future of motorcycling, acquisition offers and plans to recharge her company when the COVID-19 crisis subsides. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition. Image Credits: TechCrunch.
Both Sides of the Table
FEBRUARY 28, 2018
If a perfect substitute can be launched for a product you often see the retailer create a white-labeled version because it then captures all of the margin. It starts with a category being done poorly, reimagining the experience, creating distinctive products and then constantly messaging this to the market.
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Both Sides of the Table
NOVEMBER 14, 2017
Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works. Many of us who have launched our own startups have our fondest memories of these salad days of startup life. Sam’s enthusiasm was infectious and his plans were bold.
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. Answering these questions and other basic planning will tell you where the value is accrued in the enormous travel category, who is serving this market today and you can find whether your entry into the market is likely to create a big business.
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search. Summary notes, as always, provide below.
Both Sides of the Table
JUNE 12, 2010
We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. And what we think about Sequoia’s website , First Round Capital’s and True Ventures (we both like to copy stuff from True). Current round: $10mm in Series B by Norwest (lead), Storm Ventures and Adams Capital.
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