Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Less is more. But never take your eye off today’s customer. Marty Zwilling.

Startup 144

Startup Social Media Metrics Customer 144

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Less is more. But never take your eye off today’s customer.

Competition 65

Competition Social Media Metrics Customer 65

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Competition.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Revenue and competitive position followed. Less is more. But never take your eye off today’s customer. Marty Zwilling.

Social Media 87

Social Media Metrics Customer Custom 87

Both Sides of the Table

JUNE 12, 2010

We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Online text book rental service.

Venture Capital 217

Venture Capital Capital Metrics Competition 217