CampaignEQ's William Belk On Ads, Algorithms, and Attribution
socalTECH
JUNE 28, 2013
William Belk: CampaignEQ is a market attribution platform for adertisers. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs.
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