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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. We definitely stand out in that respect. What is CampaignEQ? We''re making sure our algorithms get better every week.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. We've now putting more focus on technology, and we have a new CTO, new engineering leads, have rebuilt our platform on Ruby on Rails, and we're now putting more emphasis on technology. What are the major business areas Oversee is focused on nowadays?

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