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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. We definitely stand out in that respect. What is CampaignEQ?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. Debra Domeyer: I've got a good CTO, who knows the industry well, and is well networked.

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