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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. William Belk: CampaignEQ is a market attribution platform for adertisers.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. For example, we've been testing out local search for features phones, specifically, and we're starting a click-to-call prototypes, and even doing application marketing. What are the major business areas Oversee is focused on nowadays?

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