socalTECH

JUNE 28, 2013

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. William Belk: CampaignEQ is a market attribution platform for adertisers.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. I’ll explain in detail below. I like that.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 21, 2013

For example, we've been testing out local search for features phones, specifically, and we're starting a click-to-call prototypes, and even doing application marketing. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. can serve up ads that are relevant, clearly market as ads, frequency capped and with controlled quality we believe that this will become a huge market. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Invest RSS CPC 284