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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. We definitely stand out in that respect. Our technology allows us to do anything we want. What is CampaignEQ?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. Can you talk more about your technology efforts?

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