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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

It is bad, and it definitely impacts the business. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. It might be that we'll be able to enter into CPC relationships with some of those advertisers, in which case the law will not apply. So we'll see what the financial impact of those are.

CPC 279
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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. We definitely stand out in that respect. But we really specialize in campaign management for the advertiser and publisher model with affiliates.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps. What are the major business areas Oversee is focused on nowadays? It's not strictly cost-per-click ads anymore.

Mobile 224