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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation. That's a huge amount of mobile traffic.

Mobile 224
Mobile CTO Hire CPC Web 224
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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

JUNE 28, 2013

It''s focused on mobile optimization and LTV tracking, and also has a pretty big focus on algorithms that try to protect advertisers from excess attribution. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. We definitely stand out in that respect.

Advertising 203
Advertising CPC Tool Startup 203
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