CampaignEQ's William Belk On Ads, Algorithms, and Attribution
socalTECH
JUNE 28, 2013
William Belk: CampaignEQ is a market attribution platform for adertisers. We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. What is CampaignEQ? That''s the problem we were seeing at Beachmint.
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