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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. What is CampaignEQ? That''s the problem we were seeing at Beachmint.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). We see big data storage solutions and processing platforms. We see improvements in wireless transmission and in real-time programming languages.