Acquisition, CPC, Sales and SEM - Southern California Tech Central

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But higher value product sales often require a phone call. These purchases are more complex in nature.

Advertising

Advertising Invest RSS CPC

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. However, you are only paid for ads that generate sales.

Customer

Customer Custom Advertising SEM

Advertising Wants to be Measurable – An Investment Thesis

Pour And Stir II – Managing Your Cost Per Customer

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