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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. As well as major innovations like our AI-driven customer sentiment analysis, to help our clients listen and adapt to quickly changing consumer behaviors and expectations. Contact our editors for details.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers.