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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. He is very hands-on and helpful – especially for any company looking into customer acquisition. He told them it was now or never.

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. After the acquisition, MyMiniLife became the common technology platform at Zynga and powers 150M monthly users including games like Cityville, Farmville, and Frontierville. Check out Lori’s talk at IdeaMensch LA.