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Be careful about equity and options!

Berkonomics

Some rules about stock options and phantom stock: [Email readers, continue here…] The real insight here is that stock options or phantom stock are the tools of early-stage businesses used to attract great talent when there is not enough cash to pay market rates. Let me try to advance a few rules of thumb to help guide you here.

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

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Careful about equity and options in early stage businesses

Berkonomics

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. Let me try to advance a few rules of thumb to help guide you here.

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Equity is the currency of early stage businesses.

Berkonomics

Let me try to advance a few rules of thumb to help guide you here. Email readers continue here.] It there is only one class of stock, the same as the founders, and the appraisal of the single class of shares yields, say $2.00 An option plan should carve out an addition of about 15% of the “fully diluted” shares.

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