InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For example, if they own 15% of the company in a Series A round, then they will only invest an amount in the Series B round such that their overall investment remains 15%.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For example, if they own 15% of the company in a Series A round, then they will only invest an amount in the Series B round such that their overall investment remains 15%.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140

InfoChachkie

OCTOBER 24, 2011

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. We always say it and I believe it.”. People are free or cheap because of the recession.

Company 257

Company Companies Startup Study 257