Acquisition Invest Pricing Truecar 
socalTECH
APRIL 4, 2014
Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.
socalTECH
SEPTEMBER 7, 2011
Santa Monica-based TrueCar , the automotive pricing website headed by Scott Painter, said this morning that it has raised $200M in new debt and equity financing, plus acquired a company. TrueCar said the financng round included USAA, Capricorn Investment Group and GRP Partners, all existing investors in the firm.
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Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. The consumer product they’ve created is called TrueCar.
Both Sides of the Table
MARCH 12, 2013
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. Like any firm we of course invest in the San Francisco Bay Area where 33% of my personal boards are. I made some reference calls.
Both Sides of the Table
OCTOBER 8, 2014
” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” No less than Fred Wilson has credited Carlota’s work with having a major influence on his investment strategy at USV.
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