Acquisition Marketing Patents Web 2.0 
Frank Addante
AUGUST 14, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Be scrappy.
Frank Addante
MARCH 26, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise. Startup 3.0:
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Frank Addante
OCTOBER 19, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sure, you need to take the proper precautions to protect your idea first (patents, copyrights, etc.), Startup 3.0: Be scrappy.
Frank Addante
MAY 15, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Patent Lawsuit 6. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. Bootstrap 2. All-Star Team 4.
Frank Addante
JUNE 4, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. Relaxing 2. Incubation 3.
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