Frank Addante

AUGUST 14, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What is the Rubicon Project? Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

MARCH 26, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sure, you need to take the proper precautions to protect your idea first (patents, copyrights, etc.), Startup 3.0:

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Patent Lawsuit 6. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. Bootstrap 2. All-Star Team 4.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc. Relaxing 2. Incubation 3.

Startup 40

Startup Venture Capital Email CTO Hire 40